The 101 on Social Media Etiquette for Businesses

The 101 on Social Media Etiquette for Businesses

As an industry, we often discuss the “How-To” and the “Getting Started” aspects of social media for business, but we rarely talk about social media etiquette and why your business needs to follow the unspoken set of rules, in order to operate effectively and courteously, when in the online world. Here is the 101 on social media etiquette for business and how it will keep you leading the pack:

Social Media Etiquette for BusinessesStay Above the Fray

It can be tempting to weigh into controversial topics, jump on the bandwagon against an industry competitor or tell an unhappy client exactly how they were wrong in a situation – but stay above the fray and avoid this. A good rule of thumb is to only post something that you would be fine to say in person and that reflects your brand. At the end of the day, this is your professional brand and how the world will see your company, represent it to the best of your ability.

Engage with Clients Without the Spam

Don’t push your product. Repeat after me. Don’t push your product. Yes, you can absolutely share the fabulous graphic that you’ve made (according to design specs for the proper social media channel) and let your clients know about your amazing deals, but please also engage with your followers about their interests and on a level that resonates with them. Allow some humour and your human side to shine through, ask your audience questions and give them the opportunity to tell you what they need, so you can solve their problem. If you bombard their news feed with your latest promos and contests over and over, they will tune out, or worst case – unfollow you. Don’t be that guy!

Use Hashtags Properly

Use Hashtags Properly

I’m looking at you #CreateYourOwnHashtagToBeHilariouslyFunny! Okay, every now and then you can make a fun hashtag to suit your lighter side but use sparingly. When you do use hashtags (on LinkedIn, Instagram and Twitter) please use with a purpose and keep to a minimum of 4-5 max! The purpose of hashtags is to use as a search option to get into a relevant conversation or follow specific topics. Don’t flood people’s feeds with irrelevant hashtags just to get in front of them – that is obnoxious, and people will be turned off from it.

Be Transparent and Gain Trust

Should you run into an issue that causes a flurry of criticism on social media, the worst thing you can do is try and hide from it. Try and respond the best you can, and don’t become defensive. Work to remedy the issue and let those who cared about it online know when it’s resolved. If the issue continues to be controversial, despite your best efforts, try and take it offline to resolve.

Above All, don’t be afraid to use social media for your business, as it is a wonderful tool to engage with your clients, promote your brand and show a human side to your operations. Just remind yourself to check out these etiquette rules from time to time.  Happy Posting!

You might be interested in reading our other blog on “HAVE A QUALITY SOCIAL MEDIA PRESENCE OVER QUANTITY”. 

We’d like to hear your thoughts below. In the meantime read our previous blog,  Work-Life Balance. 

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